Do you or your company ever find yourself wanting more clients?

Does your company ever find itself caught in the cycle of high activity, but low productivity…especially when you compare the conversion ratio of sales to prospects?

Does your company’s marketing consist of your web site, newspaper or print mediums, direct mail campaigns, maybe some TV or radio, even the yellow pages?

 
Would it dramatically affect your business and your profits, if you had more qualified, engaged prospects that were looking for your products, goods and services?

 If you answered yes to any of those questions, you are not alone.

The vast majority of businesses operate with a traditional marketing principle…they take whatever medium that they use to advertise, then stand on that soap box shouting out their message to as many people as they possibly can! Now let’s be honest with each other, we have all done this at one time or another.

I will be the first to admit that I was an “expert” in this type of marketing for many years! I would occasionally happen to “shout” my message out to the right prospect at the right time, and be lucky enough to be able to convert that prospect into a sale. I continued on with this method for a quite a long time, simply increasing my advertising expenditures when I wanted to “shout” at more people…hoping that I would bump into a few more that wanted or needed what I had to offer.

As I began evaluating this scattershot method, I looked very closely at the prospects I WAS able to covert. The customers that did happen to buy from me did so for several reasons. First and foremost was the fact that they wanted to hear what I was “shouting”. To everyone else, I might as well have been speaking a language that had never been spoken before! Basically my message was totally ineffective…except to the people that wanted to listen!

Taking this principle even further over the next few months and years, I was able to learn several other key elements for successfully converting my prospects into sales. One of the primary things I learned was that the more the prospects were seeking out answers, which my message provided; the higher the rate of success in converting them into sales.  Most importantly, the more I helped provide information that showed them how to solve their “problem” without condition (this is using the premise that all prospects have a problem, which our products goods and services solve for them), the rate of conversion climbed even higher.

I know what everyone must be thinking about now, what do you mean without condition?  I was taught from the old school of selling as well, and have asked more than my fair share of “if I could, would you’s”! I have been asked over and over again, how do I get them to buy from ME if I don’t condition the information, or their access to that info?

It is actually so very simple…

What I learned so drastically redefined my perception of marketing…that I still get goose bumps to this day when I remember the revelation...

To get your prospects to search for your message…and for them to want you to provide them with a solution to their problem…All you have to do is establish trust with the prospect, while positioning yourself as the expert in your field in your market!

 Education-Based Marketing…really does make it that simple!

 To learn about how Education-Based Marketing and The Douglas Ernst Group will grow your productivity – Guaranteed!